City Tourism Performance Research



City Tourism Performance Research


Taking into account the fact that by 2050, 70% of the world’s population is estimatded to be living in cities and only by 2025, cities will contribute over 30 trillion US dollars to the world economy annually, it is essential to monitor the tourism performance in urban destinations and clearly address the areas for improvement with the aim of assisting the policy makers and all the other stakeholders in their efforts to take strategic action for urban tourism governance and management.

The World Tourism Organization (UNWTO) and the World Tourism Cities Federation (WTCF) jointly launched the “UNWTO-WTCF City Tourism Performance Research”, an instrument with a set of criteria and a platform for exchange of information that can be used globally to benchmark tourism performance in urban destinations. The research is conducted by a group of experts who collected field data in order to have more in-depth understanding of each city involved in the initiative on the following:

  • Destination Management
  • Economic Perspective
  • Social and Cultural Perspective
  • Environmental Perspective
  • Technology & New Business Models

Although the City Tourism Performance Research is a way of qualitatively and quantitatively measuring the tourism performances of cities, the output in numbers is not the objective. In the results we are focusing mainly on the individual cases and not the absolute numbers in order to rank them next to each other.

City Case Studies

Please find the link to the full reports of the city case studies below:


Technical Workshops

In the framwork of the research two Technical Workshops were organized to present to results of the applied methodology mainly carried out in the urban destinations in the Region of the Americas and the Asia-Pacific Region.

More information on the outcome of those workshops can be found below:

Find more detailed information on the City Tourism Performance Research here

To participate as a city DMO in the research feel free to contact us at



The UNWTO-WTCF City Tourism Performance Research publication consists of a compilation of 15 different city cases, from different continents who were submitted to the developed methodology. Several experts applied the methodology through a survey created for the initiative by realizing field visits and interviewing the main stakeholders on the identified performance criteria. 

The report provides an analysis and evaluation of success stories in city tourism performance and an in-depth understanding of each individual city, serving as a guide for policy makers and local tourism stakeholders in their efforts to improve performance, competitiveness and sustainability.

Download here


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