Conference Programme

 

Logo Ulsan Metropolitan City

2nd Euro - Asian Mountain Resort Conference 

“PAVING THE WAY TOWARDS A BRIGHT FUTURE FOR MOUNTAIN DESTINATIONS"

14 -16 October 2015, Ulsan, Republic of Korea

 

Conference Programme:

Tuesday, 13 October

14:00 – 20:00 Registration of participants, Venue: The Lotte Hotel Ulsan, (Lobby 2nd floor)

Wednesday, 14 October

Venue: The Lotte Hotel Ulsan

09:00 – 14:00 Registration of participants (Lobby 2nd floor)
10:30 – 11:00

Opening Ceremony (Crystal Ballroom I & II, 2nd floor)

 
  • Master of Ceremony: Ms. Joo-hee Lee
  • Mr. Kim Gi-hyeon, Mayor of Ulsan Metropolitan City
  • H.E. Mr. Kim Jongdeok, Minister of Culture, Sports and Tourism, Republic of Korea
  • Mr. Taleb Rifay, Secretary-General, UNWTO
11:00 – 11:15 Coffee Break (Foyer, 2nd floor)
11:15 – 12:00 Ministerial Roundtable: Mountains as an Asset to a Country´s Economy, Tourism Offer and Identity
 

The session will highlight the ongoing policies, strategies and institutional framework for mountain tourism by the decision makers.

Moderation: Prof. Peter F. Keller, Institute for Tourism Faculty of Business and Economics (HEC) University of Lausanne, Switzerland

 
  • Mr. Francesco Frangialli, Honorary Secretary-General, UNWTO
  • H.E. Mr. Kim Jongdeok, Minister of Culture, Sports and Tourism, Republic of Korea
  • H.E. Mr. Battsereg Namdag, Minister of Environment, Green Development and Tourism of Mongolia
  • Ms. Jacqui Dean, Parliamentary Private Secretary for the Minister of Tourism, New Zealand
  • Mr. George Chogovadze, Head of Georgian National Tourism Administration 
12:00 – 13:00

Lunch Crystal Ballroom III (2nd floor) & Charlotte Room (3rd floor)

Hosted by: Mr. Jung Chang-soo, CEO, Korea Tourism Organisation

13:00 – 14:30

Session 1: Setting the Scene: Paradigm Shift in Mountain Tourism - Differences between the European and Asian Mountain Tourism Development

 

Moderation: Mr. Peter F. Keller, Institute for Tourism Faculty of Business and Economics (HEC) University of Lausanne, Switzerland

 

Introduction and Keynote presentation:

  • Mr. Laurent Vanat, Laurent Vanat Consulting SARL, Switzerland

Panelists:

  • Mr. Tastumi Ichinomoto, President and CEO, MacEarth Co. Ltd, Japan
  • Mr. Bin Wu, Deputy Manager, Golf & Ice & Snow Department, Operation Center, Wanda Cultural Industry Group, Beijing, China
  • Mr. Jean-Marc Farini, Project Director Russia-Asia, COmpagnie des Alpes, France
  • Prof. Yoo-Hong Kwon, Hallym University of Graduate Studies, Seoul, Republic of Korea

Panel discussion / Q & A

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14:30 – 14:50 Coffee Break (Foyer, 2nd floor)
14:50 – 16:20

Session 2: Mountains as the City’s Hinterland – Destination Development as a Symbiosis of Nature and Urban Space

 

Moderation: Mr. Hwan-Myung Joo, Secretary General, Tourism Promotion, Organization for Asia Pacific Cities (TPO)

Keynote presentation:

  • Mr. Kwang-yeul Koo, Ulsan University, Republic of Korea

Panelists:

  • Mr. Adam Feeley, Chief Executive, Queenstown, New Zealand ,
  • Mr. Ian Hill, Director, Visit Canberra, Australia 
  • Mr. Yves Exbrayat, General Manager, Grenoble Tourism Office, France
  • Mr. Zhao Li Yong, Deputy-Director General of Tourism Division in Qinghuangdao City of Hebei Province, China

Panel discussion / Q & A

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16:20 – 16:40  Coffee Break (Foyer, 2nd floor)
16:40 – 18:10

Session 3: Mega Events: A Unique Opportunity to Capitalise on Global Attention – Creating a Positive Image, Regenerating the Destination and Enhancing the Economic Impact

 

Moderation: Mr. Hae-Guk Hwang, Regional Deputy Director for Asia and the Pacific, UNWTO

 

Keynote presentation:

  • Mr. Eric Callender, Senior Mountain Planner, Ecosign, Whistler, Canada

Panelists:

  • Mr. Richard Adam, Chief Commercial Officer, Engadin St. Moritz Mountains AG, Switzerland
  • Mr. Nic Klar, Owner, Explore the Heart of Japan, Nagano, Japan
  • Mr. Kim Hyunki, Director General, Planning & Coordination Bureau, PyeongChang Organizing Committee, Republic of Korea

Panel discussion / Q & A

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19:00 – 21:00 Welcome Dinner

 

Thursday, 15 October

9:00 – 10:30 Session 4: Accessible and Inclusive Tourism in Mountain Resorts
 

Moderation: Dr. BongKoo Lee, Professor, Department of International Tourism, DongEui University, Busan, Republic of Korea

Keynote presentation:

  • Mr. Hideto Kijima, Japan Accessible Tourism Center, Japan

Panelists:

  • Ms. Sylvana Mestre, Snow Sports Development Manager, International Paralympic Committee, Spain
  • Mr. Joseph Kwan, Consultant to UN-ESCAP on Non-handicapping Environments and Global Chair to RI - International Commission on Technology and Accessibility, Hong Kong, China
  • Mr. Florian Van der Bellen, Accessible Tourism consultant, Former director Kaunertal Tourism, Austria 

Panel discussion / Q & A

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10:30 – 11:00 Coffee Break (Foyer, 2nd floor)
11:00 – 12:30

Session 5: Product Development, Diversification and Innovation: Strategies to Respond to Demographic Challenges and to Find New Customers in Niche Markets

 

Moderation:  Prof. Ick-keun Oh, College of Tourism Management, Keimyung University, Daegu, Republic of Korea

Keynote presentation:

Discovering Korean Identity through Mountain Culture

  • Prof. David A. Mason, College of Business Management, Chung-Ang University, Seoul, Republic of Korea

Panelists:

  • Mr. Kyle Hughes, Founder, Korea Snow, Brisbane, Australia
  • Mr. Yoichi Goto, Researcher, Dentsu Innovation Institute B Team, DENTSU INC., Tokyo, Japan
  • Mr. Rustam Najafov, ‎First Deputy Director of the Shahdag Mountain Resort, Azerbaijan
  • Mr. Martin Francou, International Project Manager, Geode, France

Panel discussion / Q & A

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12:30 – 14:30 Lunch Crystal Ballroom III (2nd floor) & Charlotte Room (3rd floor)
14:30 – 16:00

Session 6: Effective Governance and Policy Instruments: Integrated Planning and Investment Incentives, Infrastructure Development and Public Private Partnerships in Management

 

Moderation:  Mr. Christoph Hinteregger, Head of “International Projects”, Kohl & Partners, Villach, Austria

Keynote presentation:

  • Mr. Christoph Hinteregger, Head of “International Projects”, Kohl & Partners, Villach, Austria

Panelists:

  • Ms. Zeynep Aslan, Expert for Culture and Tourism and City Planner, Ministry of Culture and Tourism, Turkey
  • Mr. Aleksandre Onoprishvili, Director of Mountain Resorts Development Company, Georgia
  • Mr. Justin Downes, IMG Ski Resort Management, Beijing & Hong Kong, China

Panel discussion / Q & A

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16:00 - 16:30 Coffee Break (Foyer, 2nd floor)

16:30 - 17:30

Technical Conclusions and Closing Remarks

 

 

  • Mr. Christoph Hinteregger, Head of “International Projects”, Kohl & Partners, Villach, Austria 
  • Ms. Esencan Terzibasoglu, Programme Director Destination Management and Quality, World Tourism Organization (UNWTO)
  • Mr. Kim Gi-hyeon, Mayor of Ulsan Metropolitan City, Republic of Korea
  • Chairman of Ulsan City Council
18:00 - 20:00  Farewell Dinner

Friday, 16 October

09:00–17:00

Technical Visit

 

Technical Vist 1: City Tour

Technical Visit 2: Yeongnam Alps Trekking Tour

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