A Practical Guide to Tourism Destination Management

This publication represents a major contribution to developing professionalism in the field of destination management. It is intended as a practical guide, showing how concepts of destination management may be translated into practice. Besides it will be of considerable interest to academics as we acknowledge the work of other experts and academic leaders who have contributed to the field of destination management. As the main purpose of Destination Management Organisations is to attract people to visit in the first place, this practical guide will explain through models, guidelines and snapshot case studies how to create a suitable environment and quality delivery on the ground and how to ensure that visitors’ expectations are met at the destination.

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Practical Guidelines for Integrated Quality Management in Tourism Destinations – Concepts, Implementation and Tools for Destination Management Organizations

This publication introduces the strategic evolution of a paradigm shift in tourism destination management towards quality. Quality is increasingly important to the competitiveness and long-term success of tourism destinations, being principally linked to the satisfaction of visitor expectations. To be able to compete, destinations need to provide a unique experience at excellent value. All stakeholders share the perception that quality of experience is influenced by public and private sector services including hospitality, the local community and the environment. This practical guide provides an overall approach to assessing the quality of destinations through establishing different components of quality, clarifying and reflecting concepts, improving knowledge and learning from best practice. 

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UNWTO - WTCF City Tourism Performance Research
This publication consists of a compilation of 15 different city cases, from different continents who were submitted to the research. Several experts applied the developed methodology through a survey created for the initiative by realizing field visits and interviewing the main stakeholders on the identified performance criteria. 
The report provides an analysis and evaluation of success stories in city tourism performance and an in-depth understanding of each individual city, serving as a guide for policy makers and local tourism stakeholders in their efforts to improve performance, competitiveness and sustainability making urban areas leaders in advancing the contribution of tourism to the 2030 Agenda.
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Definitions by the UNWTO Committee on Tourism and Competitiveness (CTC)

Since its establishment in 2013 as a subsidiary organ of the Executive Council, the Committee on Tourism and Competitiveness (CTC) has focused its work mainly on assessing the state of knowledge on the basic concept of “tourism competitiveness” and identifying its key factors. As an outcome of the work of the CTC, the 22nd Session of the General Assembly held in Chengdu, China (11-16 September 2017) adopted as Recommendations some operational definitions used in the ”tourism value chain” as well as a set of operational definitions on some selected tourism types.

It is aimed that these operational definitions provide the UNWTO Members and other tourism stakeholders with a comprehensive and concise, operational, applicable and globally relevant conceptual framework on some concepts used in the tourism value chain and on some selected tourism types to set the scene and contribute to establish a common ground for a harmonized understanding.

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