Quality is an increasingly important factor in the competitiveness of the tourism sector and long-term success of tourism destinations, since it has to do essentially with the satisfaction of visitor expectations. As a key factor in the competitiveness of tourism destinations, quality is a criterion as well as an approach to work based on how effective management is conceived, considering the social, environmental and economic effects of tourism activity as judged, ultimately, in terms of customer satisfaction.
A strategic approach to the “integrated quality management in tourism destinations has a broader context than “product and service quality” and brings a comprehensive set of benefits to the destination, businesses and the local community.
Destination Management and Quality Programme's objective on destination quality management is to provide practical guidelines and showcase best practices for destinations in their efforts to improve the quality of visitor experience all through the supply chain and to launch destination quality systems.

Further information in publication “Practical Guidelines for Integrated Quality Management in Tourism Destinations”.  World Tourism Organization (2017). UNWTO, Madrid. See more here. Publication available on the UNWTO E-library.