Summit Programme

Organizers:

 

 4th GLOBAL SUMMIT ON CITY TOURISM

« Re-Inventing City Tourism »

14-15 December 2015, Hôtel SAVOY Marrakech (Kingdom of Morocco)

Monday 14 December 2015

Venue : Hôtel SAVOY, Avenue de La Menara, Marrakech

8:00 – 9:00 Registration of participants
   
9:00–10:00 Opening ceremony
 

 

  • H.E. Dr. Lahcen Haddad, Minister for Tourism, Morocco
  • Mr. Taleb Rifai, Secretary-General of UNWTO
  • Mr. Mohammed Moufakkir, Wali de la Région Marrakech Safi
  • Mr. Ahmed Akhchichine, President of the Marrakech Safi Region
  • Mr. Mohamed-Larbi-Belcaid, Mayor of Marrakesh, Morocco
  • Mr. Hamid Bentahar, President, Regional Tourism Council Marrakesh, Morroco

Adoption of the Moroccan Tourist City Charter

 

  • H.E. Dr. Lahcen Haddad, Minister for Tourism, Morocco
  • Mayors and Presidents of the Councils of concerned Tourist Cities
10:0011:30

SESSION 1 - Setting the Scene: Positioning City Tourism in the Global Marketplace: Quantitative and Qualitative Approach

 

Keynote : Mr. Ignasi de Delàs, President of European Cities Marketing (ECM), Barcelona, Spain

 

Moderator : Mr. Márcio Favilla, Executive Director for Operational Programmes and Institutional Relations, UNWTO


Panellists :

  • Mr. Bo Chen, Director, Liaison and International Cooperation Department, World Tourism Federation Department WTCF, Beijing, China
  • Mr. Abderrafi Zouiten, General Manager, National Tourism Office Marocco (ONMT)
  • Ms. Kumud Sengupta, Co-founder and Director, Market Vision Research & Consulting, Dubai. United Arabic Emirates
  • Dr. Sam Kim, Associate Professor, School of Hotel & Tourism Management, The Hong Kong Polytechnic University Hong Kong, China

Q&A To top

11:30 – 12:00

Coffee Break
12:0013:30

SESSION 2 – Enhance City Tourism Competitiveness through Improved Connectivity

 

Keynote : Mr. Jared Harckham. Vice President, ICF International, New York, United States of America

Moderator : Ms. Nancy Cockerell, Managing Partner, The Travel Business Partnership, United Kingdom

 

Panellists :

  • Mr. Driss Benhima, President, Royal Air Maroc, Morocco
  • Mr. Zouhair Mohamed El Aoufir, General Director, Moroccan Airports Authority, Morocco

Q&A To top

13:30 – 15:30

Lunch
15:3017:00

SESSION 3 – Spatial Organization and Rejuvenation of City Destinations. The Role of Accessible Heritage Management and Walkable Urbanism

 

Keynote : Prof. Donald E. Hawkins,, Department for Management and Tourism Studies,Eisenhower Professor of Tourism Policy, George Washington University,Washington, D.C., United States of America

Moderator : Ms. Yolanda Perdomo,, Director, Affiliate Members Programme, UNWTO


Panellists :

  • Mr. Ivor Ambrose, Executive Director, European Network for Accessible Tourism (ENAT), Greece
  • Mr. Alberto Bernabé, Councillor for Tourism and Foreign Affairs Cabildo de Tenerife, Spain
  • Mr. Michel Trudel, Advisor, Kéroul - Tourism and culture for people with restricted physical ability, Montreal, Canada
  • Mr. François Fontes, President & CEO, Ateliers JEAN NOUVEL, Paris, France

Q&A To top

17:00 – 17:30 Coffee Break

17:3019:00

SESSION 4 : Sustainable Tourism and Effective Destination Management in Cities for a Quality Visitor Experience

 

Keynote : Mr. Juan Carlos Belloso, Founder and Director, Future Places, Barcelona, Spain

 

Moderator : Ms. Nada Roudies, Secretary-General, Ministry for Tourism, Morocco

   
Panellists :

  • Mr. Hamid Bentahar, President, Regional Tourism Council Marrakesh, Morroco
  • Ms. Mercedes Rodriguez, General Manager, Bilbao Turismo, Spain
  • Mr. Laurie Scott, Director of Business Development, Visit Belfast, United Kingdom
  • Mr. Roger Carter, Managing Director, TEAM Tourism Consulting, United Kingdom

Q&A To top

20:0022:00 Welcome Dinner

 

Tuesday 15 December 2015

Venue : Hôtel SAVOY, Avenue de La Menara, Marrakech

8:30 – 9:00 Registration of participants
   
9:00–10:30

SESSION 5 - The Impact of the Meetings Industry and Mega Events to Revitalize Reputation and Stimulate Investments

 

Keynote : Mr. Bruce Redor, Senior Associate (Europe, Middle East & Africa), GainingEdge, Paris, France

 

Moderator : Prof. Ana Goytia, Deusto University, Spain

 

Panellists :

  • Dr. Ong Hong Peng, Secretary General, Ministry of Tourism and Culture, Kuala Lumpur, Malaysia
  • Ms. Özgül Özkan Yavuz, General Manager, Istanbul Convention & Visitors Bureau, Turkey
  • Ms. Marie-Laure Marquet, Marketing Department, Monaco Government Tourist and Convention Authority
  • Mr. Imad Barrakad, CEO, Moroccan Agency for Tourism Development (SMIT), Morocco

Q&A To top

10:30 – 11:00

Coffee Break
11:0012:30 Technical conclusions and closing ceremony
 

Technical conclusions and moderator : 

Ms. Esencan Terzibasoglu, Director, Programme for Destination Managemen & Quality, UNWTO

 

Closing ceremony

  • Mr. Hamid Bentahar, President, Regional Tourism Council Marrakesh, Morroco
  • Mr. Mohamed-Larbi-Belcaid, Mayor of Marrakesh, Morocco
  • Mr. Márcio Favilla, Executive Director for Operational Programmes and Institutional Relations, UNWTO
14:0018:00 Optional Technical Visit and Excursions

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Office national des aéroports

 

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