Snow and Mountain Tourism

The World Tourism Organization (UNWTO) has been addressing Mountain Tourism is a type of tourism activity which takes place in a defined and limited geographical space such as hills or mountains with distinctive characteristics and attributes that are inherent to a specific landscape, topography, climate, biodiversity (flora and fauna) and local community. It encompasses a broad range of outdoor leisure and sports activities.

The field of snow and mountain tourism is a significant tourism activity with a high potential to stimulate local economic growth and social change because of its complementarity with other economic activities, its contribution to GDP, job creation, foreign exchange and services exports.

The mountain destinations are seeking innovative strategies to respond to the current and future challenges in order to optimize the value of return on investments in infrastructure and to maintain their competitive edge. New technologies, new business models as well as the new consumer behavior all influence the pace and direction of the changes that mountain tourism stakeholders need to adopt.

Along with innovative and diversified tourism products and services, mountain tourism consumers also seek authenticity, personalized, emotional and quality visitor experience and sense of place in the destination. These market trends also encourage the investors and the operators to embark on the de-seasonalization of the demand.

The programme supports its Members through:

1) World Congresses on Snow and Mountain Tourism (Andorra):

Since the first edition, the main objective of the Congress has been to provide a clear understanding of the challenges and opportunities of the snow and mountain destinations and to acquire an overview of successful business models, innovation, the impact of climate change and tourism marketing.

For several days, leading international experts discuss topics linking mountain tourism to the most recent developments realted to accomodation and the hospitality industry. The objective is to share expertise in these fields to ensure quality visitor experiences and the positioning of mountain areas as all-year round destinations.

1st   World Congress on Snow and Mountain Tourism
2nd  World Congress on Snow and Mountain Tourism
3rd   World Congress on Snow and Mountain Tourism
4th   World Congress on Snow and Mountain Tourism
5th   World Congress on Snow and Mountain Tourism
6th   World Congress on Snow and Mountain Tourism
7th   World Congress on Snow and Mountain Tourism
8th   World Congress on Snow and Mountain Tourism
9th   World Congress on Snow and Mountain Tourism
10th World Congress on Snow and Mountain Tourism

2) Euro - Asian Mountain Resorts Conferences

The conferences aim at providing an overview on the mountain destinations within a broader context and covers topics around the three major pillars: i) sustainable development and planning, ii) investments and incentives and iii) operational issues.

Visitors are increasingly looking for new and diversified experiences in mountain destinations all through the year. The emergence of this new market segment, together with the need for the destinations to adapt their tourism supply to the impact of climate change and to expand the tourism season beyond the peak of winter tourism, presents an excellent opportunity to devise a new strategic approach to mountain tourism. The Euro - Asian Mountain Resorts Conferences identify the current environmental, structural and market oriented challenges in mountain destinations and exploring the opportunities to maximize the economic potential and social change for the local communities through a sustainable mountain tourism development and management.

1st  Euro-Asian Mountain Resorts Conference, 2013, Almaty, Kazakhstan
2nd Euro-Asian Mountain Resorts Conference, 2015, Ulsan, Republic of Korea
Euro-Asian Mountain Resorts Conference, 2017, Tbilisi, Georgia