A Practical Guide to Tourism Destination Management
This publication represents a major contribution to developing professionalism in the field of destination management. It is intended as a practical guide, showing how concepts of destination management may be translated into practice. Besides it will be of considerable interest to academics as we acknowledge the work of other experts and academic leaders who have contributed to the field of destination management. As the main purpose of Destination Management Organisations is to attract people to visit in the first place, this practical guide will explain through models, guidelines and snapshot case studies how to create a suitable environment and quality delivery on the ground and how to ensure that visitors’ expectations are met at the destination.
A Practical Guide to Quality Management of Tourism Destinations
Concepts, implementation and tools for authorities, institutions and Destination Management Companies (DMOs)
This publication introduces the strategic evolution of a paradigm shift in tourism destination management towards quality. Quality is increasingly important to the competitiveness and long-term success of tourism destinations, being principally linked to the satisfaction of visitor expectations. To be able to compete, destinations need to provide a unique experience at excellent value. All stakeholders share the perception that quality of experience is influenced by public and private sector services including hospitality, the local community and the environment. This practical guide provides an overall approach to assessing the quality of destinations through establishing different components of quality, clarifying and reflecting concepts, improving knowledge and learning from best practice.
Download: SP (English version available soon)