City Tourism Performance Research



City Tourism Performance Research

 

The UNWTO-WTCF City Tourism Performance Research Survey is an instrument for collecting information about systems measuring city tourism performance worldwide.  By describing performance criteria rather than defining performance criteria, the survey enables market researchers and consultants to come up with the best possible assessment of city tourism performance at reasonable costs.  Applying the UNWTO-WTCF City Tourism Performance Research Survey requires involving representatives of different stakeholder groups.  Data is collected at the city level by the tourism experts identified by UNWTO and WTCF.

Such research is of big importance since city tourism is growing each year; especially compared to the national tourism. According to the ECM Benchmarking Report 2015, total number of bednights in the European cities has increased 20% between 2010 and 2014, whereas in the national tourism bednights have increased 8.9% during the same period. Moreover, it is estimated that by 2050, 70% of the world’s population will be living in cities and as soon as 2025, cities will contribute over 30 trillion US dollars to the world economy.

Although the City Tourism Performance Research is way of qualitatively and quantitatively measuring the tourism performances of cities, the output in numbers is not the objective. In the results we will be focusing mainly on the individual cases and not the absolute numbers in order to rank them next to each other.

After the research we hope to bring forward some new best-practice showcases responding well to the key performance areas. The results will provide us with specific information, on how in a later stage, other cities can learn from the positive output we have collected from the showcases.


Find more detailed information on the City Tourism Performance Research here

To participate as a city DMO in the research feel free to contact us at dmgt@unwto.org

 

 

 

    

 

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